At trips.ie, we put our users' privacy first. We are constantly looking how to improve user privacy and would love any feedback from you via our contact page.
Our goal is to build a website that respects user privacy, using privacy-friendly alternatives where possible. While we strive to minimize data collection, we use standard tools like Google Analytics to understand website usage and display advertising through Google AdSense, both of which involve the use of cookies.
Website Analytics
To help us understand website traffic, see which pages are popular, and identify referral sources (like search engines or social media), we use Google Analytics. Google Analytics uses cookies to collect information about how visitors use our site. This information, which may include data such as your IP address (often anonymized by Google), browser type, and pages visited, helps us improve the website.
Advertising
To help support the running costs of trips.ie, we display advertisements served by Google AdSense.
Third party vendors, including Google, use cookies (such as the Google advertising cookies, like the DoubleClick cookie) to serve ads based on a user's prior visits to our website or other websites on the internet. Google's use of advertising cookies enables it and its partners to serve relevant ads to you based on your visit to our site and/or other sites on the Internet. This is often referred to as personalized advertising.
Through Google AdSense, the cookies of other third-party vendors or ad networks may also be used to serve ads on our site. We will endeavor to keep users informed about significant third-party ad networks used, but you can generally find information and opt-out options via the resources below.
Opting Out of Personalized Advertising
Users may opt out of personalized advertising by visiting Google's Ads Settings.
Alternatively, you can direct users to opt out of some third-party vendors’ use of cookies for personalized advertising by visiting the Network Advertising Initiative's opt-out page at www.aboutads.info/choices/ or the Digital Advertising Alliance's resource at www.aboutads.info.
Embedded Content and Trackers
For embedded maps we use Leaflet.js rather than Google Maps, which is self-hosted on our domain.
We have no embedded social media trackers like the Facebook (Meta) pixel or TikTok tracking code.
Personally Identifiable Information (PII)
We do not store personally identifiable information (PII) about our visitors directly. However, please be aware that third-party services we use, such as Google Analytics and Google AdSense, collect data (including cookie data and potentially IP addresses) as described in their respective sections and governed by their own privacy policies. The only exception where we directly store PII is when you contact us via email: your email address and the content of the email will be stored by our email hosting/client while we respond to your request.
Last updated: May 2, 2025